当越来越多的咖啡师想成为烘焙师……

这是一篇来自PDG（www.perfectdailygrind.com）的文章，一家总部位于英国的全球咖啡资讯平台，最近有一些合作，深刻体会到他们在内容上的前瞻，严谨与专业。

这篇文章很有启发性，一段一段的截屏在此，刚好9张图，有兴趣的可以看一看，我自己查了一下微信翻译，意思偏差不大。强烈推荐咖啡师朋友们读一读。

首先抛出的论点就是，越来越多的咖啡师想要成为烘焙师，看着是很不错且逻辑上说得过去，还可以更加深入的了解咖啡豆的生产，但作者与两位行业专家讨论之后，有待斟酌，原话是：

many baristas try to move into roasting – an option which seems logical on paper. But this may not always be the case.

其观点，相对于烘焙师的精细技能而言，咖啡师则需要掌握更为广阔与全面的咖啡产业技能，通常要超越烘焙的角度来看待整盘生意与自我的发展。

When it comes to career development, a barista should be thinking beyond the roastery and into other areas, such as supply chain management, sustainability, and training opportunities,” Brett says.

然后，文章对于咖啡师的职业技能发展，如何突破天花板，进行了系统与深入的讨论，都非常有价值，这里还提到了通过社交平台进行带货，据调查估计，到2029年，全球带货平台销售额将突破惊人的700亿美金，咖啡肯定是其中一块不小的蛋糕。

德州Ascension Coffee（公司网址https://ascension.coffee，可以进去看看，有美食照片，还有COE豆子卖）的Manage Director —— Jessica分享她的职业发展经历，很有启发性，中心思想就是把眼光放长放远，投资自己，她的原话：

“I didn’t follow a straight career path in coffee, which is where a lot of baristas struggle,” she says. “Throughout my career, I have invested a lot of time in talking and connecting with as many people across the industry as possible, alongside investing in my education.

“In doing so, I uncovered job opportunities, but most importantly, I discovered my passion,” she adds.

最后这句话是点睛之笔
I discovered my passion!

有足够的passion，就绝对可以成。

文章作者：Zoe Stanley
Zoe is an expert content marketer based out of the Pacific Northwest. She has a deep-rooted passion for all things coffee with over five years of coffee copywriting and barista experience.

咖啡沙龙编辑注：以上文章来自朋友圈，一位深圳咖啡人William 吴邺霖的分享。欢迎大家留言讨论，说说自己的观点。

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